marketing | Thunderstrand Ecommerce Blog

November 10, 2022November 10, 2022

How to do Banner Advertising

The regular technique of banner advertising is usually to advertise the product in the high frequency. This advertising technique can be quite successful if we can manage to get a pretty high traffic for banner ads. The level of success of the banner ad campaign has been proven to be dependent of the campaigns during its run.

In the month of November 2022, there has been overactive banner ad campaigns and ROI was not too encouraging among advertisers. Therefore, this article will explore some of the papers post 23 December to show why these banners were very effective and made the banners more attractive.

Fact #1: The present scenario of high cost per click cost is probably the best reason for the effectiveness of this type of marketing strategy. According to reporting National Advertising Statistics, there are about eight units have costs per clicks in United Kingdom at the moment, and only one unit has only cost per click. Thus, the competition level for your banner ads is relatively low and we can probably get more attention for this type of advertising in order to win the business.

There is still a lot of competition even for the most popular type of ads like the gender specific ads. A tip I got from a friend who does Wisconsin cremation service and recently started doing banner ads told me for this type of marketing we need to appear in three important places so that it can be possible for the customers to notice and spread the banner ad.

Fact # 2: We do not need a lot of banner ads to draw attention, on the other hand high advertising rates can be expensive. On the other hand, in addition to that we need to use our time in these advertising campaigns in order for it to be effective. If we incorporate our time into our advertising campaign and also use marketing techniques that make banner ads even more effective we would be wasting time as well.

If we try to compromise on one point in banner ads and will likely be poor in the other, make sure we get these tips followed:

It is very essential to include a call to action on the banner ad. Use links in banner ads that are easy to use and accessible by the target audience.
Being creative will lead to a click through rate that is higher.
The click through rate is the amount of single click throughs to the banner ad. Most people content with a click through rate of less than 2%, be aware that you rank high on result pages if you have a higher click through rate.
This type of banner advertising will give you results come from the target audience themselves.
The more you focus on undertaking Whatever you do, ensure you take into consideration all the aspects that lead to the effectiveness of this type of banner ad.

September 13, 2022September 13, 2022

Affiliate Marketing Tips

Experiences of success and failure in affiliate marketing is right there in the affiliate links. Millions and millions of dollars in affiliate commissions go into the hands of the affiliate marketers who know how to make the most out of their affiliate programs. They know how to improve their web designs by utilizing the right content, and they are quick at writing good sales copy.

One of the ways to make money out of your affiliate marketing links, is to use the correct affiliate link. Too often is the affiliate links that go to the product review page, and these affiliate links are not known to convert. It is not uncommon to hear of the links going to the links that go to the sales page when selling the product.

So you have a small section of affiliates can turn into super affiliates in 10 minutes with a small sum of cash that you spent on nothing but their campaigns and links. If the links were placed in the correct context, the sites would convert. But we cannot put the links in that context if we want to make them convert!

We cannot be sure what product they would like to sell, though it’s clear that they must have the money to purchase the product from the seller. All we know is that you can place the affiliate links in the context of the sales copy, or in the overall context of the website.

You will have to do some math to find out if you have a better chance of making the conversion. If you can increase your conversion rate by 5% only on the sales or by 10%, then your sales conversion rate is 33%, and when the conversion rate drops, your income will be blown in the 10000 times even though it still converted well. So in the end, the secret to getting that extra 20% for the affiliate profits that you steal from customers is to actually work harder to give them a better deal.

The main piece of information that affiliate directories like Linkshare and CJ allow here is the “account status”. You get an amazing affiliate link that says “click here to buy this product such as blue star power systems‘, but the article is about something else.

Why not change it around to look like: “affiliates marketing”. People will click on that link if the articles and ads simply relate to what is on the sales page. The second page will “pre-sell” the visitors. There are a number of tricks that work. If you buy any of them, you will not see the results right away, but in time, those techniques will pay off. Once you find the right impact, you’ll see the affiliate links selling like crazy over time.

Be sure to utilize these three methods to put your affiliate products links to sell in the correct place. Remember to give them a better advert, and they’ll be the “plus ones” that sell.

Good luck in your affiliate marketing efforts.

March 30, 2022March 30, 2022

Is Internet Marketing Absolutely Magical?

I get asked this question all the time. The answer to my simple Oprah-isline question is usually yes. Really.

I guess that puts a lot of people off because everyone starts with a Yes! – endearing statement that could be taken as a yes or no. Well, maybe not this whole letter. But let me explain… I’ll begin with the fact that the next question is “what does Internet Marketing do?” Okay, it maybe comes as a bit of a detraction – because it might be a bit like a snake oil salesperson?

There, now let me answer the obvious question. I’ll proceed without all the snappy nominalities. In fact, let’s just answer the question in one quick sentence.

Internet Marketing is the process of optimizing your website in order to attract a tremendous amount of non-remembering clicks to your sales pitch. It’s not magic. It’s real business and it’s the business of people sharing information and allowing each other (or your competitors!) to do some heavy lifting.

Generally, most people believe that each search engine (Google, Yahoo, MSN, etc.) will find new information quickly and will make the web site readily available to my customer. In other words, they will put me on page one of the search engine. And they did. For most of my business on the web is not backed by a search engine. It’s too much work. I know that helps if I’m on page one for very competitive keywords, but in most cases I’m not.

And let me say this – I don’t even know what is there in the mind of someone who is trying to find a thing online. It only happens to me. I’ve done a job in my life that involves strategic researches and marketing, and if there’s something that outranks me on page one of Google, I don’t even feel bad! They’ll take the high search position and do their job. It’s because I provide better information than they do!

I never want to learn–and they don’t want to share–and spend time learning. They won’t know all the answers. I can only give what I know and let the other people determine if their solutions are the solution to the problem.

So, can’t get too caught up in the SEO-ness. Yeah, it’s pretty cool having your sites ranking on the first page of Google. The problem is that it’s only a matter of time before someone up there beats you to the punch. It takes too much time.

Getting back to my original question…

What does Internet Marketing do?

The most obvious answer is that it’s the process of getting found by the search engines. But that’s extremely expensive. I mean, consider investing in getting a $10 000 SEO expert who will for two hours work on your site to get you ranked in Google for a dozen keywords. Or, spend in several hundred dollars on a blog and a guru who will create subject specific pages for you. SEO is a spendy exercise where the results don’t justify the investment.

So, SEO (and Internet Marketing) is really about providing more information. Whether that information is a link to your site or useful information about a topic your site relates to (in order to keep things on topic) or offering eye-catching on-page elements (mainly colors, bolded text,.edu links, etc.) which’s the reason why some people call it “retaining your present ranking position” rather than “keeping your existing position”. For example if you want to rank for Florida Real estate law you would need to be an expert in real estate law. It’s about increasing the number of pages and retaining your ranking position on the search engines.

That’s the whole point and the best internet marketing solution is to keep your ranking position on the search engines. The rest of the optimization is all about getting traffic to your site, allowing your sites becomes known online via many of the social and media websites on the internet today. Viral marketing.

What specific steps do you need to take to maintain your ranking positions?

Let me begin by saying that SEO is a constantly evolving subject. What worked yesterday might not work tomorrow. Which is why web developers have long since pummeled with shoes algorithms and recommendation websites to become the next best thing. Google is open to new information and reason for which they continue to refine their algorithms (they call these algorithms the Pun Berks Results). The conditions form which they do so are clear because new light fills the room, tips off the light for every new innovation, and the world continues to access web pages and their interrelations, even when they’re not logged on. This is better than the old days of saturated websites which we know now end up on the second page of the keyword search engine. It’s pretty lame.