Designing Your Niche Market

how to find your niche

In the above series of articles, I have been discussing how you can use article marketing, building an opt-in list, and backlink building to increase traffic to your website. Of course, no traffic is EVER enough, and these strategies won’t necessarily make your one-time, glorious sales explosion for sale. But before trying to sell to a targeted market, you need to find that niche.

Using some common sense, and a creative eye, you should be able to come up with some good ideas. Below are some of the common questions I get about finding your niche.

Question #1: Is there any market for my product?

After you spend hours and hours clicking on AdSense, and keep wondering whether a product is worth your time, I’m here to tell you there isn’t any market for what you have to sell. You’ve made a good product, now don’t expect a lot of sales. Don’t expect to become wealthy doing what you love. The money is in the branding and the follow up sales. You need to make sure that you fix that in your marketing efforts, and attract people to your website before you go to the bottom of the list.

Some examples of products such as Work from Home Ergonomics that sell well are information products, such as “how to” ebooks. If you have this information, you didn’t spend long hours of your own learning, did you? Nobody bought it for you. Nobody expects you to pay for it. People may be willing to sign up for a mailing list (perhaps offer some free information about the product) but then again, I also fill my opt-in box with mailing lists and newsletters I’m subscribed to.

My point in writing this article is for someone who has a great idea and can’t see it making profit, or does it meet the definition of what you might call a lucky dip. The market might not be there for you to tap in, but you can tap in to something that is just waiting to be tapped in.

Question #2: How much time have I got to set this up?

Time, scarce and very valuable. If the truth were told, I actually had time to spend making money online!

Choose a topic that interests you…one you have knowledge about, and you have a passion for. OK, there are some people who are just truly passionate about a certain subject. But probably, visitors who come to your website need you to solve a problem, to teach them something, to provide them with information.

Instead of going to your job every day and building your business around what you think you might like, and believe will sell, and somehow making a success happen, you need to learn how to think…how to think properly, to research your market, and get truly involved with your niche.

Your website is at the mercy of Google. Being ranked number one for “making money online” might not make much sense to your visitor because it’s too vague. The key here is to find a niche that isn’t so uncommon, or you don’t have to know every little thing about the subject and have to give a lot of valuable information to the person searching. Ideally, you would have both of these ideas that anyone in any niche can learn as a matter of fact.

What about the product either selling? You can either go for big, expensive ones that you have a lot of money to invest in, or you can go for something a little cheaper. The important thing is to provide a real solution to the problem of your visitor, which has a minimum profit margin for you, to keep it profitable to keep things running.

Question #3: Can I get ahead of the competition?

Good question. Yes, take all the steps necessary to get ahead of any competition you come across. Keyword optimisation, a top ranked blog, articles work fine. But a lot of people don’t want to worry about all the technical details of building a Google rankings page.

This means, straight away you need to identify whether or not you will target the niche you have a passion for yourself. If you have your own website you can decide how you are going to monetize it. You can either build a website full of content, and add affiliate links to it for other people to sell their products. For the purpose of this article, I will just focus on writing content.

There are millions of people selling products online. Book stores, places like Amazon and Waterstones have a huge range of books to choose from as well. The competition is fierce, and if you have a passion for your subject, and have knowledge, and skills, it won’t be difficult to promote and sell products.

I hope you have found this information helpful in determining who you are your niche market, and what you need to to do to be successful.