Running your own home business via the Internet is exciting, it gives you the opportunity to do some new things, make new friends, and stay abreast with the latest in technology, software and online trends. The biggest temptation when starting a home business is to create a website that does everything for you. In most cases this is just not practical. Even large organizations such as Wal-Mart and McDonald’s are still on websites that created all their own. However, it is actually possible to make a website geared toward the particular needs of your business. This can be done through several things, including the use of press releases, mailing lists, article directories and search engines.
The biggest advantage of starting your own home business at home is the potential of making more money. While the initial start-up cost for a website is more than just buying a book or two on how to promote your business, the sure-fire way to boost your sales is by developing a simple but informative and innovative website that offers that same exposure for your new home business.
Most networks on the web do not like advertisements on their pages and find it intrusive. They would much rather visitors come directly to their website and browse within. In order to promote your business you must offer visitors something that they can’t get elsewhere, which leads to the first thing you will need is a place that contains pertinent information about your business.
Before you get started on a website people must take the time to understand the benefits of joining. These benefits are based on what others have to offer visitors before they decide to join your network or purchase your products. You must give your website visitors a reason to join your site. Based on the three needs described above these can be accessed in many ways. Email opt-in lists are easy to build. Your main objective is to keep your audience loyal. If you establish a site that is simple and interesting, and offers a great incentive to join your group, website visitors will find the information you offer beneficial and start to look forward to your home business emails on a regular basis and forward you them on your business’s mailing list. They will also share your links with friends and business associates interested in becoming a member of your group.
Press releases to online news sites will automatically allow you to promote your business. This is powerful, because millions of people get online daily looking for ways to make money or solve some problem. You should not hesitate to share your press releases with those people via press release submission sites such as PRlog.org and PR.com. The exposure you get for your website and business will far surpass any newspaper, television or magazine ad.
Your website is where you present your franchise and hope to take orders. Some comparison shopping sites like Google, Yahoo and MSN are popular types of websites that offer users the ability to compare prices and other items. They can set up an account with these sites and take advantage of their search engines that generate traffic for their customers. Your website has to be accessible.
Try giving them a simple game of Telephone. Keep questions up front. Do not make their questionnaire too formal, especially with loan restructuring. Design your website such that people can find information and not need to go searching for it, otherwise you are keeping them away.
Article distribution sites such as EzineArticles.com and goarticles.com are also great vehicles to reach the masses. It is very easy to submit articles at these sites as long as they are relevant to your business. Each article should have a form which the reader can upload to their site, and you can keep a link to your website in the resource box. A resource box is a large box on the end of an article that allows you to promote your business as well as include a link back to your home page on your business website. Join sites designed for your particular business to maximum potential.
Search engine optimization is important, but search engines do not pay visits on February 8th. When your website is finished and SEO is fully implemented you should begin to see your site climb the search engine listings.
Article syndication services such as Articlemarketer.com can increase your website exposure by giving you more articles out on the web that target your specific markets. This will also help increase the amount of visitors your site receives.
Web hosting sites such as GoDaddy and 1and1 lead when it comes to having a home business website. You may be able to cover some of the costs.
Exposure can come from the search engines through SEO or article submission sites and from flyers distributed by the site and from the sites in your local community.
Email to family and friends needs to be regularly distributed. Sharing information about your new home business is also very important. You must give your potential customers more than just an email to keep their interests.