The Basics of Ecommerce SEO

SEO for Ecommerce

Let’s face it: every ecommerce business wants to rank higher than the competitors. However, if you don’t embrace SEO, you could be missing out on sales. Whether you’re getting started or you want to boost your existing site, there are a few things you can do to up your game. In this post, we’ll discuss the basics of e-commerce SEO to help you send the right signal to Google.

Let’s dive in.

What’s ecommerce SEO?

These are the strategies businesses use to make their online stores visible on the SERPs. To ensure potential customers can see your products, your website should rank higher than those of the competitors. When done right, the optimizations strategies can provide solutions that meet the users’ intent.

Generally speaking, ecommerce SEO involves the use of headlines, internal link structure, Metadata, and navigational data to increase user experience. Therefore, each product you sell should draw traffic to the search engines. With the right SEO tactics, you’ll spend less on advertisement – a plus for your online business.

Why Ecommerce SEO matters

When customers want to buy a product or service, they perform quick Google searches. So, if your website doesn’t appear on search engine results pages, you lose access to qualified customers. And this is where ecommerce SEO comes in. It allows you to do keyword research without paying for ads. Your goals should be to delight customers with high-quality products/services and motivate calls to action.

search engine optimization

Benefits of ecommerce SEO for online shops

There are many reasons why you should incorporate SEO into your business. They include:

To get high rankings for keywords

While getting traffic from search engines is a crucial step, it’s not enough. Through ecommerce SEO, you can optimize long-tail keywords to get higher rankings.

To gain exposure to search engines

Search engines respond to millions of queries per day. Nevertheless, your business needs to grow over time. Besides going to amazon or eBay, the majority of buyers will use Google to search for products before they buy them. Through ecommerce SEO, you can get a fair share of traffic.

Helps to create a long-lasting online business

Unlike other marketing techniques, SEO helps to create higher ROI in the long-run.

Helps to build a user-friendly website

Most concepts used in SEO help to make websites friendlier to the end-user.

Increases the conversion rate

SEO will give guidelines on how to increase the conversion rate. This is a process that takes time to generate results but pays in the long-run.

ecommerce seo strategy

How to develop an ecommerce SEO strategy

Ecommerce SEO can be a daunting task, especially if you have a website with tons of products. If you have a solid strategy, you can speed up the process. Here are some tips to help you develop an SEO strategy.

Check out the competition

Since an SEO strategy should be designed in a way that outwits the competition, you should keep tabs on what other companies are doing. Also, you should look for ways to make your efforts better.

Create a workflow

You should include a few things in your SEO strategy. This may include:

  • Adding Meta-data
  • Adding images and naming them correctly
  • Incorporating related keywords

Prioritize pages

You should identify the pages on your website that get you the most traffic. If your customers focus on a specific product, you should prioritize it first.

Best practices for your ecommerce SEO strategy

Best practices for your ecommerce SEO strategy

If you want potential clients to find your products easily, you should have an ecommerce strategy in place. For example if you’re trying to focus sales in Jacksonville, FL if you don’t have the time to do it yourself you need to hire a Jacksonville SEO Expert. Without it, you could be losing out on clicks, sales, and impressions. Here are a few tips to help you rank your ecommerce site.

Keyword research

Before you start any SEO work, you should start competitor research. If you target the wrong keywords, you could end up generating low-quality traffic.

The first step in keyword search is identifying and mapping the keywords to target. For ecommerce keyword research, you should take into account the product category, blog content, and home page. Therefore, you should target keywords based on high research volume. The keywords can be:

  • Transactional – the visitor has decided to buy the product and focuses on specific products.
  • Informational – the user is targeting specific information that provides something a bit more complex.
  • Commercial – the buyer is looking for a specific product but hasn’t made a decision yet to buy the product.
  • Navigational – the visitor is looking for a specific website

Analyze keyword search volume, User Intent, and PPC

Before you do some keyword research, you should understand how often people look for it. How competitive are they in the advertising space? What are people searching for when using the keyword?

Let’s break this down further.

If your target keywords are competitive, you should find a long-tail alternative. A high-speed volume indicates increased competition, so you’ll get more active searches for the keyword. You should also look at the user intent.

If you don’t know where to start when conducting keyword competitor research, then you should put in some legwork to optimize the site. You should learn the secrets the competitors use on the website.

Another way of searching keywords is by using keyword research tools. Some of the common tools used in ecommerce SEO include:

  • SEMrush keyword magic tool
  • Amazon Suggest
  • Google keyword planner
  • Google suggest
how to do keyword research

Mapping the right keywords to your pages

A general rule of thumb is to avoid competitive keywords that are almost impossible to rank on. You should focus on less competitive ones that will help your brand get noticed on the SERPs.

Don’t forget to use the right LSI keywords. To evaluate their effectiveness, you should run them through a keyword planner. If you get traffic from the main keyword, you should try to slide secondary keywords as well.

Be a content machine

To ensure you max out on keyword research, you should focus on your content. A surefire way to rank for the targeted keywords is by creating an informational blog. To do this, you should focus on the keywords that customers search for. By proactively answering the buyer’s questions, you can quickly rise on page one of Google.

Content ensures more customers spend time engaging with the brand. Also, they feel much closer to your business than comparable brands. However, producing content for your ecommerce SEO doesn’t come naturally – you must have a working strategy.

With great content, your content marketing will increase traffic and sales in the long run. It also becomes much easier to build links for your site.

SEO link building

Link building for online retailers

Backlinks from websites with high domain authority will help improve rankings. From a statistical standpoint, links contribute to 60% of your SEO success. Because links are considered off-page SEO, you have to collaborate with website owners and bloggers. Other ways of building links include:

  • Partnering with influencers
  • Stealing competitor links
  • Internal linking
  • Broken link building

Let’s look at the effectiveness of each of these methods when it comes to ecommerce SEO.

Partnering with influencers

Influencers are people with a large following. Rather than pay an influencer to share your products on social media, you can link your website. Perhaps, you can use a blog post that features your products or use a link from a page on your site. Other strategies that you can use include:

  • Sharing and commenting on content
  • Giving free products
  • Send customers to your influencers
  • Reaching out to influencers and asking questions about their expertise

Broken link building

This is one of the easiest link building tactics. The idea is to use links to search for other websites in your niche. Of course, you may need a couple of emails to get a handful of links.

Stealing competitor links

In ecommerce SEO, you can improve your rankings while pushing out your competition. To do this, you should use a handful of tools to spy on your competitor keywords. And with an SEO tool like Ahref, you can steal the keywords and make them your own.

Internal linking

This is linking the internal pages of a website to other pages within the site – do you get the picture? For this to happen, you must have an anchor text. However, you should use them sparingly. You don’t want to do something that will make Google suspicious. If you don’t naturally place the links, Google will know through their smart algorithm.

Also, you should avoid using links with the same anchor text. Google will always be on the lookout for inbound and outbound anchor texts. Once you create a site map on Google, you should index each page.

website structure for ecommerce seo

Site Structure for ecommerce SEO

The way a website is structured affects the search engine rankings and user experience (UX). That being said, you should make it easy for visitors to find stuff in your store. However, as you add product categories, the site structure may get complicated. If you get it right the first time, you’ll save a lot of time down the road. Therefore, you should ensure:

  • Every page on your website gets a few clicks from the homepage
  • The site structure is simple

As you work on ecommerce SEO, you want visitors to find it easy to go round the website. If you run in circles, it will be much harder to go round the website. Plus, you don’t want to recognize your site every time you add a new product category.

On-page SEO for ecommerce

If you want your site structure to rock, you should optimize two-page values:

  • Product pages
  • Product category pages

But first things first. You must follow the right URLs. There are a few guidelines to follow:

  • Short URLs are better than long URLs
  • The URL must match with the page title
  • Keyword stuffing won’t do the trick
  • The URL should be easy to read

Another tactic is to reduce thin content pages with long product descriptions. Generally, Google uses the content of other pages to see how they rank for each keyword. This explains why some keywords have longer reviews and descriptions.

Therefore, you should focus on writing long descriptions so that Google can work its magic effectively. When you write more, the search engines will be more accurate at ranking your keywords.

homepage ecommerce

Focus on Homepage SEO

If you want to excel in your ecommerce SEO, you should focus on the homepage. Some of the key things you should pay attention to are:

Homepage title tag

This is an important element of on-site optimization. A good title tag should have 70 characters and must be appealing to the visitors.

Homepage Meta Description

Your homepage should show less than 150 characters just beneath the title tag. You should put it in a way that encourages visitors to get to your website.

Homepage content

If you want to have a successful ecommerce SEO, you should help visitors learn about your business- avoid overloading them with too much information. For instance, you can consider featuring a few products on the homepage. If you have cluttered pages, you may end up confusing the search engines.

Google could also be struggling to identify the products you offer if you’re not specific about them.

boost sales with ecommerce seo

Ways to boost your sales with ecommerce SEO

If you want to compete with giants like Walmart or Amazon, you can’t underestimate the power of SEO. Through ecommerce SEO, your product will be discovered online, and most importantly, customers will make the right decisions. Here are a few ways you can better your ecommerce SEO.

Get organized

Just like in PPC, SEO matters too. If the content is scattered on your site, you have to work to improve site traffic. If you want to earn the NO.1 spot on the SERPs, you should put the most important content at the top and the least important at the bottom.

Establish Authority

This is an important concept to consider in your SEO strategy. One surefire way to establish authority is through influencer marketing. It helps to broaden your reach, improve credibility, and better ROI.

Make your site faster

Site performance is a crucial element for SEO. If the load speed is low, visitors will abandon your site. This is a critical element of ecommerce SEO. A faster website translates to a better user experience, which leads to higher conversions.

Final thoughts

If you want to increase sales on your e-commerce website, then SEO is a critical step. You can be sure of the discoverability of products. So, if your competitors are ranking higher on the SERPs, you should follow the above guide. It’s time you give your customers a reason to come back for more.

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How Accountants use Ecommerce to Boost business and Get More Clients

How Accountants use Ecommerce

Running a successful business is an exciting venture for any entrepreneur. You may have record sales, but if you can’t manage your cash flow, you may be on a fast track to business failure. But this doesn’t have to be the case. Did you know that accountants can use ecommerce to boost their business and get more clients?

Let’s cover the basics first.

Accounting may look like a boring topic, but it’s a painful necessity. You can’t avoid it if you want your ecommerce business to grow. The concept of ecommerce in accounting involves the use of a digital platform that can be accessed by recording and analyzing all transactions taking place. In this post, we’ll discuss how accountants can use ecommerce to increase or boost their businesses.

To track business cash flow

If you want to know whether your business is making money, you should keep an eye on the cash flows. An accountant can use ecommerce to see what is coming in and getting out of the business. Whether you’ve seen cash flow complications or you’re looking for a new opportunity to grow your business, you should have enough cash at hand.

Because a steady cash flow is critical to the success of any business, an accountant can use ecommerce to buy inventory or make a last-minute deal for a product or service.

Since the concept of ecommerce revolves around buying or selling things over the internet, you can track your cash flow when you sell your products on ecommerce marketplaces.

An accountant will first analyze the sales channels to optimize inventory at any given time. For instance, paying for products with shorter cycles will help to speed cash in, so you can experiment on products that have shorter cycles.

If there’s a delay between the time a customer pays and when the money reflects the bank, then you should figure out when you’ll have money to spend. Ecommerce sellers like amazon offer a free template to track cash. Other tips that can help improve cash flow through ecommerce include:

  • Avoid technical cash flow statements
  • Offering monthly payment plan to your customers to guarantee what’s coming in
  • Don’t pay for goods or services earlier than you have to
  • Keep a reserve in your bank to take care of unforeseen events

Accountants can gauge their liquidity levels by isolating the accounts payable and receivable. That way, it’s much easier for a business to plan for the future. Generally speaking, accurate cash flows should be evidence-based such that they can help to do future forecasts.

money-saving solutions

To introduce money-saving solutions

Every accountant wants to focus on solutions that put their capital to the right use. One way accountants can use ecommerce to save money is the automation of tasks. Some of the key operations for any business are:

  • Task and project management
  • Customer service and ticketing operations
  • CRM processes
  • HR management
  • Automation of document management

Since accounting revolves around the automation of repetitive tasks, embracing ecommerce can help to save time, improve productivity, keep accurate financial data, secure data storage, and retrieve data easily.

To categorize transactions

When money comes or leaves your business, it has to be recorded. Through a digital accounting portal, you can reliably track all cash flow. For instance, you can automate transactions using top-notch accounting software. This will eliminate the need to work on them manually.

With accounting software, you can set daily or monthly alerts. You can set an interval that suits you best. Whatever you want it to do will depend entirely on the volume of business. If you have a plan in place, you can avoid spending too much or too little.

If you integrate your accounting software with an ecommerce store, you don’t have to log in when performing every transaction. You can also do some reconciliation by ensuring what appears online matches with the account balance. As you do this, the deadlines for the transactions have to be kept.

Maintaining a budget

In any ecommerce business, maintaining a budget is of paramount importance. Think about it – no product is in demand all the year (even the staples). You expect some fluctuations over the year. With this in mind, you should budget some tasks for your clients to make accounting much easier.

how to count inventory

Help to count inventory

Inventory refers to the product you sell. An accountant can use ecommerce to figure out the amount of inventory available and when to reorder. Sometimes, the simple task of tracking goods is complicated by the rate of sale (turnover), overhead costs, cost of purchase, etc. To ensure the profitability of your business, you need accurate inventory management. An accountant will know:

  • When to order
  • How much to order
  • How long the stock will take to reach the store

Determining the cost of the inventory doesn’t have to be complicated. It will give an accurate picture of how many units of the inventory you have at a given time. An accountant can use perpetual inventory tracking using automated accounting software. So, every time they add a new product to the inventory, it will automatically update. If your business runs out of inventory, it will affect your ecommerce business success.

With an ecommerce business, you don’t expect the so-called `shrinkage’. This is where part of the inventory is damaged, stolen, or lost. Without a physical store, you expect lower shrinkage.

When businesses start, they may choose an inventory system that best suits their business. But only a few will revisit to see what works and what doesn’t work. Since inventory management is part of the overall accounting process, an accountant will leverage ecommerce to find an ideal inventory system.

Lowering costs

Unlike brick and motor setups, the cost of setting up an ecommerce store tends to be lower. With a physical business, an accountant can use ecommerce to add an online component. This would be better than operating another storefront where one can easily lose money on.

Since an accountant understands the mechanics behind your business, they know the tools to use to supercharge the finances in the business. And because they understand the tax environment, they minimize the taxes and reinvest back into your business.

With ecommerce, you don’t need a physical store, so you’ll save on maintenance, utilities, and any other utilities. One can essentially open an ecommerce business without hiring additional staff. And because you’re not confined in a specific space, there’s no limitation to what you can do. Similarly, if you’re selling ecommerce products, you expect little or no overhead cost.

Will help figure out the breakeven point for your business

Budgeting is an important part of running your ecommerce business. An accountant will not only know what the business made last month but can also make projections of what to expect in the coming months.

While the task of ecommerce is to make a business thrive online, this is something that should be taken seriously. An accountant will help to determine if the turnover of a business is enough to finance its operations. If the revenues are greater than the expenses, then your ecommerce business is heading in the right direction.

How to get businesses finances in order

Helps to get businesses finances in order

An accountant can use ecommerce to develop an expense tracking method. For instance, he or she can use cloud-based software to track all the expenses automatically. Also, there are dozens of tools that can help you handle bookkeeping. There are two ways to oversee bookkeeping: cash and accrual method.

The accrual method records expenses at the time of the transaction. You can record a payment rather than when it lands on a client’s account. On the other hand, the cash method records revenues as soon as they are received.

An accountant will review the method that works best and what doesn’t work. Of course, the time you spend doing your accounting will determine how much time costs your ecommerce business. Other ways an accountant will keep finances in order include:

  • Preparing the financial statements
  • Managing payroll processes
  • Tax audit
  • Closing the books at the end of the year

When you choose to work with an accountant, you’ll know how to hand over your financial tasks.

To access financial aid

An accountant can use ecommerce to access financial aid to expand their business. Some businesses usually have a problem accessing capital, but this isn’t a problem if the firm can show that it’s a going concern.

Allows the business to scale up quickly

With ecommerce, you can serve customers in a small space. And as your clients increase, you won’t feel like you’re in a crowded ecommerce space. This means that you can manage your ecommerce business without worrying about the physical aspects.

Helps to track logistics

Any accounting professional will tell you that logistics is key to a successful business. When all operations in your ecommerce business are digitized, you can collect data and crunch the numbers. You’ll not only understand what is selling best, but you’ll also focus on the absolute best.

how an accountant can use ecommerce

How an accountant can use ecommerce to get more clients

If you want to make more money online, you should acquire most customers and retain the existing ones. So, how can an accountant help?

Getting referrals from clients

As an accountant, you should know that your clients don’t exist exclusively to you – they interact with other ecommerce businesses. So don’t be afraid to ask for referrals. Their recommendation will add value to your accounting firm. It can be helpful if you’re proactive. If you use the wait and see approach, you could be losing an opportunity of connecting with valuable clients.

Also, you can use professional sites like LinkedIn. When you put their testimonials on their website, you’ll be surprised by the kind of recommendations and endorsements you’ll get. Some firms use a structured reward program to provide their existing clients with defined discounts.

Upsell complementary services to your existing clients

Did you know you can boost your ecommerce business by offering additional services to your existing clients? If they use the services of the competitors, you should convince them that you’ll serve them better. Do you get the picture? You can use ecommerce to set up a special meeting or workshop. What additional benefits can you offer to your existing clients? Don’t just talk about your accounting firm, you should explain how you can offer them benefits like:

  • Accurate and reliable data
  • Fee benefits
  • Better service
  • Improved productivity

Partner with qualified professionals

Think about building alliances with other professionals. Through ecommerce, you can connect with other trusted professionals. Also, when you search online, you’ll find other competitive firms that you share a common goal. You can also partner with other firms that are less specialized in the practice. That way, you get to know some of their clients. Still, through ecommerce, you can partner with firms in different fields like:

  • Legal
  • Technology
  • Recruitment
  • Investment

In today’s commerce age, networking is an opportunity to meet new prospects. You can even arrange for a virtual meeting with prospects and explain what your ecommerce business offers. Think about what can make your business valuable to prospects.

social media engagement for accountants

Engage More Clients with Social Media

As a tech-savvy accountant, you should think about the collective intelligence of your firm. You can read a lot of information using social media platforms. Think about the benefits that you’ll reap if you share what you do with your clients. When selling your firm’s services to get more clients, you should give genuine information.

Any successful accounting firm doesn’t stop marketing. So, as you interact with customers, you should understand their requirements and act to the best of their knowledge. And because of the stiff competition in the market, you want to be sure you get to your clients first.

Through ecommerce, getting to your clients is often quicker. When clients send emails, you can capture important information. For example, if you’re promoting a specific product or service in Palm Beach, a Palm Beach Accountant can get in touch with their prospects with minimal effort. To ensure your business success, you should identify the clients’ challenges and make them a priority.

Conclusion

Ecommerce is arguably one of the expanding industries in the world. Since convenience and money prompt more customers to shop online, the accounting profession shouldn’t be left behind. That being said, accountants should be aware of their business strategies and how the internet fits in their company’s success. In any growing business, success is determined by hiring the right people. An accountant can leverage ecommerce to help the business thrive in the digital arena.

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