I get asked this question all the time. The answer to my simple Oprah-isline question is usually yes. Really.
I guess that puts a lot of people off because everyone starts with a Yes! – endearing statement that could be taken as a yes or no. Well, maybe not this whole letter. But let me explain… I’ll begin with the fact that the next question is “what does Internet Marketing do?” Okay, it maybe comes as a bit of a detraction – because it might be a bit like a snake oil salesperson?
There, now let me answer the obvious question. I’ll proceed without all the snappy nominalities. In fact, let’s just answer the question in one quick sentence.
Internet Marketing is the process of optimizing your website in order to attract a tremendous amount of non-remembering clicks to your sales pitch. It’s not magic. It’s real business and it’s the business of people sharing information and allowing each other (or your competitors!) to do some heavy lifting.
Generally, most people believe that each search engine (Google, Yahoo, MSN, etc.) will find new information quickly and will make the web site readily available to my customer. In other words, they will put me on page one of the search engine. And they did. For most of my business on the web is not backed by a search engine. It’s too much work. I know that helps if I’m on page one for very competitive keywords, but in most cases I’m not.
And let me say this – I don’t even know what is there in the mind of someone who is trying to find a thing online. It only happens to me. I’ve done a job in my life that involves strategic researches and marketing, and if there’s something that outranks me on page one of Google, I don’t even feel bad! They’ll take the high search position and do their job. It’s because I provide better information than they do!
I never want to learn–and they don’t want to share–and spend time learning. They won’t know all the answers. I can only give what I know and let the other people determine if their solutions are the solution to the problem.
So, can’t get too caught up in the SEO-ness. Yeah, it’s pretty cool having your sites ranking on the first page of Google. The problem is that it’s only a matter of time before someone up there beats you to the punch. It takes too much time.
Getting back to my original question…
What does Internet Marketing do?
The most obvious answer is that it’s the process of getting found by the search engines. But that’s extremely expensive. I mean, consider investing in getting a $10 000 SEO expert who will for two hours work on your site to get you ranked in Google for a dozen keywords. Or, spend in several hundred dollars on a blog and a guru who will create subject specific pages for you. SEO is a spendy exercise where the results don’t justify the investment.
So, SEO (and Internet Marketing) is really about providing more information. Whether that information is a link to your site or useful information about a topic your site relates to (in order to keep things on topic) or offering eye-catching on-page elements (mainly colors, bolded text,.edu links, etc.) which’s the reason why some people call it “retaining your present ranking position” rather than “keeping your existing position”. For example if you want to rank for Florida Real estate law you would need to be an expert in real estate law. It’s about increasing the number of pages and retaining your ranking position on the search engines.
That’s the whole point and the best internet marketing solution is to keep your ranking position on the search engines. The rest of the optimization is all about getting traffic to your site, allowing your sites becomes known online via many of the social and media websites on the internet today. Viral marketing.
What specific steps do you need to take to maintain your ranking positions?
Let me begin by saying that SEO is a constantly evolving subject. What worked yesterday might not work tomorrow. Which is why web developers have long since pummeled with shoes algorithms and recommendation websites to become the next best thing. Google is open to new information and reason for which they continue to refine their algorithms (they call these algorithms the Pun Berks Results). The conditions form which they do so are clear because new light fills the room, tips off the light for every new innovation, and the world continues to access web pages and their interrelations, even when they’re not logged on. This is better than the old days of saturated websites which we know now end up on the second page of the keyword search engine. It’s pretty lame.
Marketing on the Internet has become extremely popular in the past decade. Many business owners invest a large amount of money and time into marketing their business on the Internet today because it can drastically reduce their advertising costs.
Although it may seem like it is a great idea to market your business on the Internet, in reality the Internet is a vast and complex world filled with problems and possibilities. The truth is that it really is a great opportunity for your website to be in front of your customers, not only for a short amount of time, but for a very long time to come.
A business online is a very unique kind of business. With traditional business you sell your products on the front line of business to the people who are searching for them. On the Internet you sell your product to the people who are thinking about or looking for the product that you are selling.
In other words, instead of speaking to the customer in person, as in a fixed up store location the computer makes it possible for them to speak with you and a computer program allows them to chat about things, such as shopping, that they were interested in.
In addition the computer is also much easier than a person might think because it automatically sorts the priorities of the visitors to your website listings. Most computer program have the capability that allows your website to be extremely effective in identifying the website visitor’s goals and so they can provide the best communication to your website visitor.
As an example you can do this with your website in the following ways. When you put videos on your website they must have titles that discuss the keywords that were performed when the videos were made. When someone makes a search on a keyword that you have, the program that is installed on your computer will identify exactly which of the videos that are relevant to the keywords that were used.
The computer can make it extremely clear which videos are worth paying attention to, which videos need to immediately put user on the computer and which videos that have a strong chance for the visitor to click.
This keyword video will benefit your SEO, which stands for ‘search engine optimization’ because the people watching your videos are absolutely targeted customers who are interested in your niche and therefore people who are more apt to click the videos and visit your website.
So whenever you are making any kind of Internet video for your website, you want it to be professional. It needs to be clear that this website is going to be better than the websites that a visitor would leave because your video had a poor quality or was way too long.
You can also use your website to help you rank in the search engines. This is where keyword research plays a vital role. You need to find keywords that will be used by your target audience, but you need to also find keywords that have a higher supply of users and that cost less per click.
You can also use your website to ensure the right information is on your website regarding your business or special interest. For example; if you are an accountant. In the world of business, every dollar counts and the more people that can see the site the better. This is readily acknowledged as the most successful type of marketing on the Internet today. You can use your website not only to pre-populate the potential of your website, but also help your website get a higher page rank on the search engines.
Many businesses have successfully applied the Internet to the marketing of their website and to the overall business experience. The bottom line is that the possibility of your website being far more effective than it is today is virtually robat -. You can use your website not just to work for you and to attract customers but also to help you succeed.
Local SEO is now a critical consideration in the marketing strategy for US companies that have operations only in the US. This is vital to incorporate as an online Marketing task because although companies may be fully established with a national domain on the internet, it is still essential that they have a computerized presence on the internet.
A combination of specific keywords and address centric addressing is vital for keyword targeting. Both have the advantage of driving a great deal of online traffic to a website.
To begin with, search engines store all relevant pages for their computers. Therefore, it is essential to remember that the pages on your website are confined by keywords and that your address is not the same as your address on the internet.
An address that contains keywords has the same marketing impact as that of a company with a similar domain name. This is made possible by using a hosting company that provides host names in different extensions.
With this way, keywords for your site can be specific to the domain name that you are using. For example, one site owner has a website with a variation of the name ‘mycompany’; another has a domain which includes the word Company.
The advantage of achieving levels of keyword usage specific to your domain to raise your ranking on search engines is that your site is stored on the same server.
Even if one isn’t using the right domain or keywords, you’ll have all the link juice for your site whilst you are concentrating on your core business and not waiting for your site to load on the net just to load another page.
Companies with local addresses should also consider using the whole site name or a specific page dedicated to their primary area of business. Ideally, your address should also be accessible from Facebook and Twitter sites without the need to add a contextual – not graphical – link.
Customers have a habit of referring to brands and products that they have experience with. When people mention to each other your address, what they say is referring to your site.
Search engine engineers tend to specifically study search patterns and keyword data for sites that are offered in a local area. Based on this concept, the address of a company that is based in the US can have an even greater likelihood of being found by potential customers in their area.
Customers usually want to do business with businesses that they can get physical access to and it is amazing that not all US based companies do offers by their website no matter where they actually run their operations.
Initially, a company’s website for creative house design will be successfully set up; however, if the online marketing strategy is not expanding then the success of the website and/or business be visibly nil.
However, if a website is part of a strategic internet marketing plan that is set out by local internet marketing companies, then at a very minimal cost, the site will be able to continue to grow and achieve results for the business.
Running your own home business via the Internet is exciting, it gives you the opportunity to do some new things, make new friends, and stay abreast with the latest in technology, software and online trends. The biggest temptation when starting a home business is to create a website that does everything for you. In most cases this is just not practical. Even large organizations such as Wal-Mart and McDonald’s are still on websites that created all their own. However, it is actually possible to make a website geared toward the particular needs of your business. This can be done through several things, including the use of press releases, mailing lists, article directories and search engines.
The biggest advantage of starting your own home business at home is the potential of making more money. While the initial start-up cost for a website is more than just buying a book or two on how to promote your business, the sure-fire way to boost your sales is by developing a simple but informative and innovative website that offers that same exposure for your new home business.
Most networks on the web do not like advertisements on their pages and find it intrusive. They would much rather visitors come directly to their website and browse within. In order to promote your business you must offer visitors something that they can’t get elsewhere, which leads to the first thing you will need is a place that contains pertinent information about your business.
Before you get started on a website people must take the time to understand the benefits of joining. These benefits are based on what others have to offer visitors before they decide to join your network or purchase your products. You must give your website visitors a reason to join your site. Based on the three needs described above these can be accessed in many ways. Email opt-in lists are easy to build. Your main objective is to keep your audience loyal. If you establish a site that is simple and interesting, and offers a great incentive to join your group, website visitors will find the information you offer beneficial and start to look forward to your home business emails on a regular basis and forward you them on your business’s mailing list. They will also share your links with friends and business associates interested in becoming a member of your group.
Press releases to online news sites will automatically allow you to promote your business. This is powerful, because millions of people get online daily looking for ways to make money or solve some problem. You should not hesitate to share your press releases with those people via press release submission sites such as PRlog.org and PR.com. The exposure you get for your website and business will far surpass any newspaper, television or magazine ad.
Your website is where you present your franchise and hope to take orders. Some comparison shopping sites like Google, Yahoo and MSN are popular types of websites that offer users the ability to compare prices and other items. They can set up an account with these sites and take advantage of their search engines that generate traffic for their customers. Your website has to be accessible.
Try giving them a simple game of Telephone. Keep questions up front. Do not make their questionnaire too formal, especially with loan restructuring. Design your website such that people can find information and not need to go searching for it, otherwise you are keeping them away.
Article distribution sites such as EzineArticles.com and goarticles.com are also great vehicles to reach the masses. It is very easy to submit articles at these sites as long as they are relevant to your business. Each article should have a form which the reader can upload to their site, and you can keep a link to your website in the resource box. A resource box is a large box on the end of an article that allows you to promote your business as well as include a link back to your home page on your business website. Join sites designed for your particular business to maximum potential.
Search engine optimization is important, but search engines do not pay visits on February 8th. When your website is finished and SEO is fully implemented you should begin to see your site climb the search engine listings.
Article syndication services such as Articlemarketer.com can increase your website exposure by giving you more articles out on the web that target your specific markets. This will also help increase the amount of visitors your site receives.
Web hosting sites such as GoDaddy and 1and1 lead when it comes to having a home business website. You may be able to cover some of the costs.
Exposure can come from the search engines through SEO or article submission sites and from flyers distributed by the site and from the sites in your local community.
Email to family and friends needs to be regularly distributed. Sharing information about your new home business is also very important. You must give your potential customers more than just an email to keep their interests.
For a newbie to the internet marketing world, there are many things they should know before they can venture in to an online marketing business. There are first of all, a few rules to follow before even starting up their internet marketing business.
There are two common internet marketing scams out there.
One is people fall for internet marketing hype because they are in desperation and want to make quick income. They fall for this type of marketing because they are just looking for a way to generate income without putting in too much effort. They think that any method will work for them.
As an internet marketing newbie, there are three names that will go through your mind from the very first instance.
That internet marketing newbie was just looking for a magic button you can click to make millions of dollars. They just don’t differentiate between the real world and the internet.
That internet marketing newbie was just looking for a personal solution, an answer to make their lives easier and not a business solution. Real work isn’t looked that way online. Everyone has their own set of skills or fields of expertise. They just want to align them with the right business.
The other side is that the internet marketing newbie offers a solution to their problem without considering their areas of expertise.
Which category has the bigger impact on your online business?
It’s impossible to know, because there is no award-winning business on the internet. That’s why finding someone who has succeeded in their internet marketing business should be your first priority.
Being a newbie in internet marketing business, you will have many questions to ask that will require an answer. How strong is the product and how professional and prompt is the customer support?
This is the first category where the internet marketing gurus usually enjoy a larger market as this is what they can offer to you. How do they do this?
With the help of some of the following tools, many newbie finds an answer as well.
As a newbie, there are many ways to build your own very own list. However, there are also more free methods to go about this. For example, some of the free methods include articles, videos and social bookmarking. For example, even a crane rigging business has an email list of their clients. This can be used to grow the business.
The difference between the two is that with free methods, you will have to spend more time marketing and less on building your list. On the other hand, with the paid services, you will have instant list of subscribers instead of building from scratch.
Once you have got your list of subscribers, another thing you will need to do is to ensure that you are emailing them with good valuable content. There is no other way that you will respect your list and respect your relationship with them.
With an auto responder, you will be able to schedule your sending of emails to your list in rotation, so that after sending it to them, they will receive it again in the same time in the future to increase the reliability of your messages and promises. You will be busy creating values for them as you come up with ways to make your money.
Along the way, you will need to keep tabs on your statistics of your website visitors, subscribers as well as sales. The ability to track these figures tells you of your conversion rate as well as what should you change on you website to generate more profits
Finally, the common mistake newbie as well as the veteran may have committed.
A big mistake that has been made by the majority is that newbie start to market to everyone. In internet marketing, it is easier to get people’s attention by means of branding and personality than your product.
To sum up, those who think they have a business website are either wrong or are just lazy. Not marketing to your targeted niche, is like looking for the USP (Unique Sales Proposition), which holds the answer to your business profits and growth. Start on your journey to other single pages, as you begin to build your online business, above the surface.
Let’s face it: every ecommerce business wants to rank higher than the competitors. However, if you don’t embrace SEO, you could be missing out on sales. Whether you’re getting started or you want to boost your existing site, there are a few things you can do to up your game. In this post, we’ll discuss the basics of e-commerce SEO to help you send the right signal to Google.
Let’s dive in.
What’s ecommerce SEO?
These are the strategies businesses use to make their online stores visible on the SERPs. To ensure potential customers can see your products, your website should rank higher than those of the competitors. When done right, the optimizations strategies can provide solutions that meet the users’ intent.
Generally speaking, ecommerce SEO involves the use of headlines, internal link structure, Metadata, and navigational data to increase user experience. Therefore, each product you sell should draw traffic to the search engines. With the right SEO tactics, you’ll spend less on advertisement – a plus for your online business.
Why Ecommerce SEO matters
When customers want to buy a product or service, they perform quick Google searches. So, if your website doesn’t appear on search engine results pages, you lose access to qualified customers. And this is where ecommerce SEO comes in. It allows you to do keyword research without paying for ads. Your goals should be to delight customers with high-quality products/services and motivate calls to action.
Benefits of ecommerce SEO for online shops
There are many reasons why you should incorporate SEO into your business. They include:
To get high rankings for keywords
While getting traffic from search engines is a crucial step, it’s not enough. Through ecommerce SEO, you can optimize long-tail keywords to get higher rankings.
SEO will give guidelines on how to increase the conversion rate. This is a process that takes time to generate results but pays in the long-run.
How to develop an ecommerce SEO strategy
Ecommerce SEO can be a daunting task, especially if you have a website with tons of products. If you have a solid strategy, you can speed up the process. Here are some tips to help you develop an SEO strategy.
Check out the competition
Since an SEO strategy should be designed in a way that outwits the competition, you should keep tabs on what other companies are doing. Also, you should look for ways to make your efforts better.
Create a workflow
You should include a few things in your SEO strategy. This may include:
Adding images and naming them correctly
Incorporating related keywords
You should identify the pages on your website that get you the most traffic. If your customers focus on a specific product, you should prioritize it first.
Best practices for your ecommerce SEO strategy
If you want potential clients to find your products easily, you should have an ecommerce strategy in place. For example if you’re trying to focus sales in Jacksonville, FL if you don’t have the time to do it yourself you need to hire a Jacksonville SEO Expert. Without it, you could be losing out on clicks, sales, and impressions. Here are a few tips to help you rank your ecommerce site.
Before you start any SEO work, you should start competitor research. If you target the wrong keywords, you could end up generating low-quality traffic.
The first step in keyword search is identifying and mapping the keywords to target. For ecommerce keyword research, you should take into account the product category, blog content, and home page. Therefore, you should target keywords based on high research volume. The keywords can be:
Transactional – the visitor has decided to buy the product and focuses on specific products.
Informational – the user is targeting specific information that provides something a bit more complex.
Commercial – the buyer is looking for a specific product but hasn’t made a decision yet to buy the product.
Navigational – the visitor is looking for a specific website
Analyze keyword search volume, User Intent, and PPC
Before you do some keyword research, you should understand how often people look for it. How competitive are they in the advertising space? What are people searching for when using the keyword?
Let’s break this down further.
If your target keywords are competitive, you should find a long-tail alternative. A high-speed volume indicates increased competition, so you’ll get more active searches for the keyword. You should also look at the user intent.
If you don’t know where to start when conducting keyword competitor research, then you should put in some legwork to optimize the site. You should learn the secrets the competitors use on the website.
Another way of searching keywords is by using keyword research tools. Some of the common tools used in ecommerce SEO include:
SEMrush keyword magic tool
Google keyword planner
Mapping the right keywords to your pages
A general rule of thumb is to avoid competitive keywords that are almost impossible to rank on. You should focus on less competitive ones that will help your brand get noticed on the SERPs.
Don’t forget to use the right LSI keywords. To evaluate their effectiveness, you should run them through a keyword planner. If you get traffic from the main keyword, you should try to slide secondary keywords as well.
Be a content machine
To ensure you max out on keyword research, you should focus on your content. A surefire way to rank for the targeted keywords is by creating an informational blog. To do this, you should focus on the keywords that customers search for. By proactively answering the buyer’s questions, you can quickly rise on page one of Google.
Content ensures more customers spend time engaging with the brand. Also, they feel much closer to your business than comparable brands. However, producing content for your ecommerce SEO doesn’t come naturally – you must have a working strategy.
With great content, your content marketing will increase traffic and sales in the long run. It also becomes much easier to build links for your site.
Link building for online retailers
Backlinks from websites with high domain authority will help improve rankings. From a statistical standpoint, links contribute to 60% of your SEO success. Because links are considered off-page SEO, you have to collaborate with website owners and bloggers. Other ways of building links include:
Partnering with influencers
Stealing competitor links
Broken link building
Let’s look at the effectiveness of each of these methods when it comes to ecommerce SEO.
Partnering with influencers
Influencers are people with a large following. Rather than pay an influencer to share your products on social media, you can link your website. Perhaps, you can use a blog post that features your products or use a link from a page on your site. Other strategies that you can use include:
Sharing and commenting on content
Giving free products
Send customers to your influencers
Reaching out to influencers and asking questions about their expertise
In ecommerce SEO, you can improve your rankings while pushing out your competition. To do this, you should use a handful of tools to spy on your competitor keywords. And with an SEO tool like Ahref, you can steal the keywords and make them your own.
This is linking the internal pages of a website to other pages within the site – do you get the picture? For this to happen, you must have an anchor text. However, you should use them sparingly. You don’t want to do something that will make Google suspicious. If you don’t naturally place the links, Google will know through their smart algorithm.
Also, you should avoid using links with the same anchor text. Google will always be on the lookout for inbound and outbound anchor texts. Once you create a site map on Google, you should index each page.
Site Structure for ecommerce SEO
The way a website is structured affects the search engine rankings and user experience (UX). That being said, you should make it easy for visitors to find stuff in your store. However, as you add product categories, the site structure may get complicated. If you get it right the first time, you’ll save a lot of time down the road. Therefore, you should ensure:
Every page on your website gets a few clicks from the homepage
The site structure is simple
As you work on ecommerce SEO, you want visitors to find it easy to go round the website. If you run in circles, it will be much harder to go round the website. Plus, you don’t want to recognize your site every time you add a new product category.
But first things first. You must follow the right URLs. There are a few guidelines to follow:
Short URLs are better than long URLs
The URL must match with the page title
Keyword stuffing won’t do the trick
The URL should be easy to read
Another tactic is to reduce thin content pages with long product descriptions. Generally, Google uses the content of other pages to see how they rank for each keyword. This explains why some keywords have longer reviews and descriptions.
Therefore, you should focus on writing long descriptions so that Google can work its magic effectively. When you write more, the search engines will be more accurate at ranking your keywords.
Focus on Homepage SEO
If you want to excel in your ecommerce SEO, you should focus on the homepage. Some of the key things you should pay attention to are:
Homepage title tag
This is an important element of on-site optimization. A good title tag should have 70 characters and must be appealing to the visitors.
Homepage Meta Description
Your homepage should show less than 150 characters just beneath the title tag. You should put it in a way that encourages visitors to get to your website.
If you want to have a successful ecommerce SEO, you should help visitors learn about your business- avoid overloading them with too much information. For instance, you can consider featuring a few products on the homepage. If you have cluttered pages, you may end up confusing the search engines.
Google could also be struggling to identify the products you offer if you’re not specific about them.
Just like in PPC, SEO matters too. If the content is scattered on your site, you have to work to improve site traffic. If you want to earn the NO.1 spot on the SERPs, you should put the most important content at the top and the least important at the bottom.
This is an important concept to consider in your SEO strategy. One surefire way to establish authority is through influencer marketing. It helps to broaden your reach, improve credibility, and better ROI.
Make your site faster
Site performance is a crucial element for SEO. If the load speed is low, visitors will abandon your site. This is a critical element of ecommerce SEO. A faster website translates to a better user experience, which leads to higher conversions.
If you want to increase sales on your e-commerce website, then SEO is a critical step. You can be sure of the discoverability of products. So, if your competitors are ranking higher on the SERPs, you should follow the above guide. It’s time you give your customers a reason to come back for more.