The year 2020 was an exceptional one. It proved that if e-Commerce advertising is appropriately done, there is the power to thrive in business. The only way to remain in business was to jump on the digital bandwagon. The bold and adaptive marketers succeeded.
With the problems faced in 2020, adapting to those challenges in real-time was the only way out. No business was prepared to be thrown under the bus, but the eCommerce advertising gave a ray of hope and awakened businesses.
The number of people using social media platforms to primary research on what products to purchase has improved over the years. The year 2020 has boosted the number of online users, unlike any other digital era.
2020 has given a testament regarding the use of social media for eCommerce advertisements. The role of online platforms has changed drastically. It carries a relevant weight since it’s now the path to purchase.
Ecommerce advertisement has increasingly become a digital space whereby the audience wants to view products, offers, and brands in their news feed.
Here are the best Online Ads of 2020:
We will discuss in-depth a list of the best online ads for 2020 in this article. Below are the best ad spaces for eCommerce advertisement for companies that are in the eCommerce sector:
A vast number of people use this social media platform. Over 2 billion people are using Facebook. This is about 30% of the global population. Facebook ads are beneficial. There are so many Facebook users, and it guarantees to reach a vast audience with relevant information regarding any business or organization.
In Ecommerce advertising, Facebook has a very significant feature known as audience targeting. The audience targeting capabilities on Facebook ads are unmatched. These online ads on Facebook come in the form of video ads, images, promotional materials, and so on. These ads reach an unlimited niche audience that concerts lead.
The most imperative thing about Facebook Ecommerce advertising is that it appears on the messenger area, margins, or news feeds of the targeted audience. This increases engagement opportunities.
Amazon eCommerce Ads Platform.
Advertising on Amazon is offering Facebook and Google a value for money. Amazon has attracted a lot of people through its eCommerce advertising platform. Its ads use machine learning to attract relevant and better traffic to their products.
Amazon advertising uses performance advertising and brandings, such as ad formats, inventory, and targeting capabilities. Being the third most known eCommerce advertising platform, your organization can boost your brand and products via Amazon product pages, search results, and much more.
Additionally, if your business is not in the eCommerce sector, take advantage of Amazon sizes such as IMDB and use this eCommerce advertising platform to create brand awareness. With over 50 per cent of product searches on Amazon, it’s worth keeping in mind that it has been the best online ad in 2020. Using it as an E-commerce advertising platform will have a positive impact on your business.
Facebook launched Instagram. Therefore, you can do e-commerce advertising via Facebook Ads Manager. More than 1 billion monthly online users, the majority are between 18 and 34 years old.
It’s one of the mushrooming social media sites in the world. It deals more with graphics or rather visual-based content. These videos and images used are geared to disseminate relevant information to the targeted audience.
Most businesses that use Instagram for eCommerce advertising have partnered with influencers and Instagram favorites to create brand awareness and development. The Instagram advertisement has four varieties: slideshows, carousel ads, single video advertisements, and single image advertisements.
The majority of people are using Explore on Instagram to look for great content creators. Ads in Explore offer an ample opportunity in eCommerce advertising. It places your brand in the hands of new audiences. By far, this is the most outstanding ad type.
Twitter is a text-based eCommerce advertisement platform. However, online advertising is minimal on Twitter since organic traffic is vital to brand awareness on Twitter. However, E-commerce ads can deliver value; it all depends on your business set goals.
Organizations that use Twitter have discovered eCommerce advertisement as a niche with high online engagements. Many businesses in 2020 have to spend a lot of money online to target a specific audience.
Twitter uses trends, hashtags, tweets, and other promotional material for eCommerce advertisements. Its diverse and vast audience targeting option encourages opt-ins, gain followers, boost conversions, and vitality at building brand recognition. To use Twitter for Ecommerce advertising, you need a marketing strategy to help you make an online presence before getting any results. However, you can still post content that goes viral at any given time.
Most people say that Pinterest is a unique Ecommerce advertisement. This social media platform has over 300 million users. These users on Pinterest are said to be predominantly female and highly engaged. As one of the best online Ads in 2020, all visuals and the only platform whereby users want to view ads from their favorite brands.
Here are the four guides to do an E-commerce ad on Pinterest:
- Pick a pin: Improve your most beneficial pins to surface in relevant areas.
- Decide who sees it: Set up targeting, so the right people see your ads.
- Pay for results: Prefer to spend on any engagements or visits to your website.
- Pursue what’s working: The moment the campaign begins, see how it’s progressing and make some changes.
Pinterest is a game-changer in the eCommerce sector that relies on photography to sell and advertise their brand product to mostly a female target persona.
After Google, YouTube is known as the second biggest search engine. It has over 2 billion active users monthly. Ecommerce advertisements on YouTube are designed to appear before or during YouTube videos or as stand-alone sponsored videos. This promoted video is displayed after search performance.
As one of the best eCommerce ads, Youtube viewers watch billions of videos on YouTube daily. It uses algorithms and artificial intelligence to recommend various related videos to boost engagements. The AI has made it easier to target audience interests and information, making it easier to serve relevant videos to specific audiences who watch videos from similar topics or brands.
YouTube offers Ecommerce ads that will allow a viewer to skip after some seconds, and also it provides non-skippable ads. TrueView ads are based on pay-per-click, while non-skippable ads are based on pay per impression.
These unprecedented times gave birth to a new player in the eCommerce advertisement world. TikTok is about creativity, creating short and often funny videos. Thanks to the digital bandwagon, TikTok has flourished in the past months, reaching 500 million monthly users.
However, E-commerce ads on TikTok are still limited. It aims more on driving awareness of traffic or leads. TikTok began allowing ads recently, and it doesn’t hyperlink content to sites.
The majority of the TikTok videos promote brand awareness with a young generation as the target audience. Most posts on TikTok are comical. From an eCommerce perspective, you’ll have to develop videos that are fun and align with the brand’s content on that platform.
Those dance memes and challenges are the type of content that make Ecommerce advertisements on TikTok effective.
Snapchat has over 200 million users who are predominantly between 18–24 years old. Snapchat is among the best eCommerce ads that offer several ad types, for instance, sponsored titles, story ads, and augmented reality (AR) lenses.
The ad, as mentioned earlier types are similar to those advertising options found on Instagram. The unique feature on Snapchat, namely augmented reality lenses make this platform stand out. The AR lenses create significantly interactive moments used and shared among friends.
Most people get annoyed by emails. For decades, this form of online ads has dominated the internet space. For this reason, people find it intrusive, annoying, and ineffective.
Most people will send mass email ads to spam within seconds since they tend to flood their inboxes. In other news, Email marketing is similar to that. It is known to be a fundamental Ecommerce advertisement tactic in digital marketing strategy.
Using Email Marketing for Ecommerce ads means camouflaging advertisements and promotions daily. These messages are crafted in a valuable and friendly way such that the readers will not have them deleted.
It is among the best online ads of 2020 since it is a friendly and tolerable form of eCommerce advertising. Email is claimed to be extremely cost-effective. Statistics say that in every dollar that a business spends on email, it can have an ROI of $44.
However, to get to this potential, an organization should test and improve on emails over time. It would be best if you incorporated personalization to get that high potential results.
Those personalized emails increase Click-Through Rates. This is due to users opening the email content and seeing that the emails are only explicitly directed to them, not a massive email.
Remarketing is an Ecommerce advertising strategy that has gone beyond the rooftop. It has a unique feature that creates personalized eCommerce advertisements shown to your target audience who had visited your site before but failed to finish any conversion.
This is a solution that is within Google AdWords, an online advertisement giant. Its main aim is to focus on Return on Investment (ROI). Therefore, this is an option that most businesses should consider in case a lot of people leave your website without purchasing any of your brand products.
However, keep in mind that if remarketing is poorly utilized, it can make the users aggressive. Therefore, a great configuration can have a positive impact on your business during eCommerce advertisements. A very profitable and useful advertisement technique to run your business.
LinkedIn is a networking platform that caters to business-to-business experts. It has over 660 million active users monthly. The working professionals have flooded the LinkedIn space over the years. It provides e-commerce ads for B2B advertisers.
LinkedIn offers diverse formats that make e-commerce advertisements a success. They include sponsored in-mail messages, homepage sponsored content, and much more. The ads are located on the viewer’s news feed and the right column. Ecommerce ads on LinkedInexpensive. However, it works best for professionals searching for business solutions if they encounter any problems.
LinkedIn has superior targeting capabilities. For example if you were looking for a DWI Attorney Fort Worth, you can easily target DWI attorneys in Forth Worth. Through LinkedIn, you get to access targeting criteria that are not in other platforms. Ecommerce sector advertisers get target audiences through demographics that include job function, job title, and industry.
This unique feature on LinkedIn, targeting capabilities, has made it possible for businesses that only want to do e-commerce ads that will only target potential clients in a specific occupation.
Google Search Ads
These are online advertisements shown along with the Search Engine Result Page (SERP) when online users search for a keyword on Google. Ecommerce advertisements use GoodSearch Ads such as Pay-Per-Click(PPC) ads, where advertisers will pay for every ad click.
These PPC ads are managed by an advertisement platform known as Google’s AdWords. It allows users to bid on the keywords, set budgets, craft an advertisement text, and much more. However, to use Google AdWords for eCommerce advertisement, you’ll require to create a Google AdWords Account.
This article mentioned the best online ads that have made businesses thrive during these pandemic times. 2020 gave birth to high-profile creativity that helped companies hit hard, shake off the dust, and continue thriving.
The e-commerce advertisements that came up after Covid-19 struck the global markets enabled businesses to adopt the online advertising strategy in real-time. No one was prepared or trained for the pandemic, but most companies were swift to grasp digital marketing.
Most businesses that had no online presence had to jump into the digital space to save their brands. The e-commerce advertisement platforms mentioned earlier have enabled companies to serve their clients with relevant advertising materials.