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Concrete Art is undoubtedly a unique movement, and it is that since its origins, it has proposed a new way of expressing ideas and emotions abstractly. Lately, this artistic trend has gained tremendous popularity, mainly due to the outstanding contribution it makes on a visual level within any environment.
As for artists, there is an erroneous tendency to perceive them as people with limited resources who support themselves solely for art love. But, at present times, there is nothing further from reality because thanks to Ecommerce, artists can now sell their works independently without significant problems.
Why sell Concrete Art Through Ecommerce?
It is a well-known fact that you do not need to be the most talented artist to sell your works within the traditional art market, but you must be the best positioned within this community. The problem is that, to achieve this, it can become problematic because it is a very hermetic society and is practically inaccessible for many.
But with digital marketing, artists can make themselves known to a larger audience without limitations related to physical space or location. This has led many art galleries to oppose the electronic commerce of art. However, apart from old-fashioned principles, no law prohibits artists from making themselves known through digital media.
Nowadays, many customers prefer to buy works of art over the internet because it is a practical, fast, and safe method and allows them to meet and interact with the artist directly.
Today’s top art buyers are not the same as the art collectors of yesteryear and could be grouped into five different categories:
Collectors: they are people who love and enjoy art and find it pleasant to be able to collect the different works of the artists or trends they follow.
Art lovers: They are the most related to traditional collectors since they enjoy being able to go to art exhibitions and appreciate artists’ works. They usually buy lower-budget pieces if they find it appealing.
Investors: These are one of the best types of clients an artist can have, as art investors often buy expensive artwork from well-known artists to resell the pieces eventually. Their only interest is the money they can get from these transactions.
Interior designers: They are lovers of Concrete Art and other trends since they buy the works with the intention of decorating the homes or spaces of their clients. They tend to prefer direct contact with artists.
People who decorate their houses: When people renovate their homes or simply want to redecorate them, they buy works that suit their style. They love fast transactions and do not often see these purchases as an investment in the future.
By knowing these classifications, you, as an artist, can create digital marketing strategies for your Ecommerce in order to attract those customers that suit you best. For example, you could be able to establish agreements with interior designers or interior designers, to be able to sell a more significant number of works.
Digital Marketing to sell your Concrete Art
Many artists have trouble seeing their works as a commodity; however, it is essential to understand that selling your pieces and making a profit does not diminish their artistic value. In the end, it all comes down to being able to make a living from the art that you are capable of creating.
Before being able to sell your Concrete Art through Ecommerce, you will need to carry out specific tasks related to digital marketing, in order to reach as many people as possible.
Performing these tasks beforehand will help you make a more significant sales number from the first moment you launch your virtual gallery.
1) Initial analysis: you must analyze the works you offer in order to create your brand. It is essential that you consider the weaknesses, threats, strengths, and, of course, the opportunities you can obtain objectively in the market.
2) Determine the target audience: Reason about what type of client you would like to have. With this information, you must create a marketing strategy that aims to attract this target audience’s attention. What characteristics do you need to meet? How should I offer my brand? These are some of the questions that you must answer.
3) Digital portfolio: You must create a portfolio with the art pieces you have made and some comments regarding each piece’s details or symbologies. This can be done on a web page or directly in your Ecommerce. You can even rely on other resources, such as videos or audios to attract more attention.
4) Set objectives: Once you have already managed to analyze the market, potential clients, the competition and have created your portfolio; It is time to set a goal. You must establish some objectives to be able to walk the road; for example, how many works would you like to sell during the year? Will you only come to your creations or also those of other artists? How many followers do you want to get on social networks? Do you plan to create promotions and discounts? among others.
Now that you have a basic digital marketing strategy in your hands, you are halfway through to sell Concrete Art through Ecommerce. Remember that the digital world is a universe without borders that will allow you to show your art to buyers from anywhere in the world, and they can also buy it if they wish.
How to sell Concrete Art in an Ecommerce?
Buying and selling art through Ecommerce is a complex world, and unfortunately, not everyone who tries to do it succeeds. This can be due to many factors, but the common point is that they do not understand how internet sales really work.
Therefore, we bring you a series of tips that, without a doubt, will help you achieve success when selling art online:
Declare the authorship of your works
This is the first step when creating your Ecommerce and your portfolio, as this will help you avoid plagiarism or theft of authorship. That is why, in each of the works that you offer in your online store, you must declare the authorship of the piece. This process is easy and free, but it will help you avoid major headaches later.
Offer the works that have the best quality
This will undoubtedly help you increase sales in your Concrete Art Ecommerce. To offer the works of your catalog in a way that is striking and reflects the final quality of the work, always make sure that the photographs have a high resolution, so potential customers can zoom in on the image without losing detail.
It is also vital that you pay attention to the details of the photography, that is, that the colors are well balanced, the lighting is adequate, that the environment helps to highlight the work, etc. If you don’t know photography, it is an excellent idea to invest in a professional photographer to help you do this job.
Make sure you create an online brand
Your signature must become a symbol within the world of art; therefore, in addition to creating beautiful and unique works, you must also carry out tasks that allow you to create a brand. One of these tasks is to carry out actions on social networks in order to boost the number of followers you have.
In turn, these followers must know where they can see other of your works, and that is where your website or portfolio comes into play. There are social networks specialized in the art, such as Meeting Arts, that will be very useful in this process.
Present your works properly
Now let’s focus on your portfolio. It is not enough to just upload photos of your works with their respective names. This portfolio must be personalized at a professional level, creating catalogs and with different shots and details of each piece.
It is important that this website looks clean, without excessive oversaturation of colors or digital retouching to the photographs that alter their real image. This point is essential since customers must be satisfied with what they will receive from your Ecommerce.
If customers are happy, they will not hesitate to leave their positive opinions through your social networks or Ecommerce. Still, if they are disappointed, their negative views will significantly affect your professional image and negatively affect your sales.
Always harness the power of platforms
Never stop using those virtual platforms that allow you to create a link with your target audience. Many make the mistake of leaving them aside because they have already started their own online store. However, it is extremely important that you use the other platforms offered by the internet world, specifically sales so that people are pleased with your products to become part of your customer portfolio.
Keep in mind that you must sell the same products that you offer in your online store on other platforms; in this way, you will maintain the image and essence of your brand. Likewise, some social networks allow you to create catalogs where you can offer your works without problems.
A content blog will always be a good idea
Try to create a content blog in your virtual store so that you can explain to the public the details of your works, such as the techniques, the inspiration, or even how the creative process was. Your blog could also be used to express your opinion on other artistic currents other than Concrete Art.
These contents will help you get new followers, and you can become an authority on the subject, especially if you are good at it since your opinion will be perceived as professional. The technique of blog content marketing is very popular within Ecommerce, and they will help you attract a more significant number of people interested in your art to your website.
Social networks are your allies
Social networks, unlike blogs, allow more direct interaction with users. If they are attracted to the content you share on the networks, they will share it and may even become clients of your brand.
If you work them properly, social networks could help you attract much higher traffic to your Ecommerce page.
Another useful function of social networks is that you can make your works known to an audience that, otherwise, would not have been able to know that they existed in the first place. Either because of their geographical location or because they do not usually follow art trends. In any case, they may be attracted to your works and end up making purchases.
Keep your portfolio and your Ecommerce updated
New changes are happening every day in both the art world and the digital world. These changes could benefit or harm you, as, for example, a change in search engine algorithms could cause your website to lose the positioning it could have achieved.
It could also happen that your portfolio website no longer loads as fast as it used to or has crashed. In any case, the way to prevent this is to keep abreast of the changes that occur on the internet or hire a digital marketing expert to keep everything working correctly.
Take care of your online reputation as the most precious thing you have
As we mentioned before, customers often leave their opinions online, whether they are satisfied or not, but you have to avoid negative opinions entirely. A negative review can throw your online reputation, and consequently, your fame as an artist, to the ground in a second.
Especially today at the risk of being “canceled” on social media. A bad opinion can throw all the hard work you’ve done to the ground. So make sure your artwork arrives at its destination in perfect condition, that customers get exactly what they are paying for, and be friendly to those who try to communicate with you.
Even though you are the artist, the people you interact with are going to define the game completely.
Consider other forms of sales for your works
If you are planning to sell your Concrete Art through an Ecommerce, you should also study other forms of upselling. Having a greater variety can ensure the sale of a more significant number of works and, therefore, an increase in your income.
A very popular form of sale in the art world are auctions, and it is also possible to hold auctions at the Ecommerce level. If the works you decide to auction are good, you will be able to earn much more money than you initially thought.
Selling Concrete Art in an Ecommerce is very simple
Do not be afraid to leave the traditional art world; in the end, if you are a good artist and you have talent, there is nothing that stops you from offering your works to the world online. More and more collectors use the internet to buy good works of art, so this will not be a problem.
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