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February 3, 2021February 3, 2021

How a Restaurant Ecommerce can Boost Business

ecommerce for a restaurant — Barista serving two happy customers at the coffee shop

The 2020 pandemic, which continues to bring fear to many people worldwide, has affected a lot of businesses to the point where some restaurant owners have to close down their establishments. If you are in the food business and want to boost your income, you will be able to do that when you turn to restaurant ecommerce.

The bitter truth that everyone should learn to accept and swallow is that things may never go back to normal – at least not yet. There are certain things that must be done, which may take time to accomplish before everyone’s life returns to normal. Restaurant owners are finding ways to recoup the lost earnings, stay in the business, and take advantage of new technology that can help bring in profit.

The most viable solution that can help generate more income is to adapt restaurant ecommerce. Take note of the following:

– 96 percent of Americans have bought something online at least once in their life.

– There are about 1.92 billion people who purchased services and goods online in 2019. In the same year, the e-retail worldwide sales surpassed $3.5 trillion.

– Based on the latest calculations, the growth of ecommerce will further accelerate.

– As millions of people stayed at home at the start of the pandemic, they turn to online shopping to buy things. In June 2020, the worldwide ecommerce traffic stood at 22 billion monthly visits and food was one of the most purchased items.

Based on the given data, restaurant ecommerce is booming, and the more reason why restaurant owners should take advantage of it to increase sales. But, what exactly is ecommerce?

Understanding Ecommerce

Ecommerce is also called internet commerce or electronic commerce. It refers to buying and selling services and goods via online or internet. The payment for the online transactions is also done in the same manner – through the internet. Ecommerce is any commercial transaction via the internet.

Through the years, ecommerce keeps getting better. It is now much easier and more convenient to buy or do business transactions online. Ecommerce is the substitute for a brick-and-mortar store. Many small business owners prefer to set up an ecommerce store, while medium to big businesses have both the physical store and ecommerce.

There are 3 basic things that you can do to benefit a lot from restaurant ecommerce:

– Create a good online presence with your restaurant ecommerce website

– Use social media marketing to reach out to customers

– Engage in email marketing

Your ecommerce website represents your restaurant, and it is the site that your customers can visit when they want to buy something, know the things you offer, learn about the different promotions that you have, and others. You still need to do ecommerce marketing to drive traffic to your site and entice customers to come and visit.

Create a Nice Restaurant Website to Gain Good Online Presence

If you already have an existing restaurant ecommerce website, for example for equipment for a restaurant, make sure to keep it up-to-date regarding the latest happenings surrounding your restaurant. It is one of the important tasks that you need to do to boost your sales. If you neglect giving updates, your customers might think that you are no longer operating. Just imagine how many businesses are forced to close down due to pandemic.

You may have pop-up alerts on your homepage that promote the new products that you have and direct your customers to your ordering page. You can also use high-quality images to make every dish you offer to look scrumptious and divine – enough to make the people salivate and place their order right away.

You may also need to update the payment methods and include some of the popular ones, such as PayPal and Stripe. You will be able to entice more customers if you give them more ways to pay for the items they buy on your restaurant ecommerce website.

If you still don’t have a website yet, it’s about time to have one and establish a good online presence. An online presence makes it easy for your customers to find your restaurant ecommerce website online. It can give you the following benefits:

– Make it is much easier for customers who are looking for the things you offer to find you.

– It becomes easier for you to introduce your products and services on your restaurant ecommerce website.

– You will be able to foster good relationships with potential customers and current patrons.

– Marketing your brand is a cinch when you have an online presence.

Although there are sites that offer DIY web design and development, you may not get the same quality as the one created by a reliable web design and development company.

Take note of the following when hiring a web design and development team:

– The company must be able to present some of their past works and credentials as well as testimonies from past clients.

– They should have a good reputation and online presence to prove their worth.

– They must be able to show good rapport and communication skills.

– The fees they charge should be reasonable.

– They should be easy to reach in case you need some help with your restaurant ecommerce website.

– They should be able to present pieces of evidence that prove their claims regarding their worth.

It is much better if you can find a web design and development company that has years of experience to back them up. Although, there are lots of novice web developers with promising futures.

Social Media Marketing for your Restaurant Ecommerce

More and more people are using different social media platforms to talk to friends, know the latest, and much more. The different social media platforms are the perfect avenue to let your customers know more about your restaurant. Among the different social media platforms, Facebook and Instagram have the most number of members. According to the data that PEW Research Center has provided, men and women between the ages of 18 and older spend more time on Facebook and Instagram. The said social media platforms are the most ideal platforms to advertise your restaurant if you want to drive more traffic to your restaurant ecommerce website.

You can advertise your restaurant ecommerce for free, but you may not get the traffic that you expect to get. Your Facebook friends may share your posts about your restaurant, but it is not enough to boost your sales. You may still notice a significant change in your income after sharing a post about your restaurant.

It pays to obtain the outcome that you want to get. When you talk about ecommerce, Facebook is the most suitable choice for lead generation. Many advertisers who tried advertising their products on Facebook said that they paid less than a dollar for each lead.

You can do any of these most common social media advertising campaigns to promote your restaurant:

– Free delivery (with minimum purchase and within a certain area)

– Freebies

– Discounts

– Deals for combo meals

You need to do the following to set up Facebook advertising campaigns for your restaurant ecommerce website:

1. You need to have a Facebook account for your restaurant ecommerce site first so create one now if you still haven’t.

2. Open your account and log-in to the Ads Manager of Facebook. Do the following:

– Choose the Campaigns tab and click Create.

– You will be presented with various marketing objectives, and you only need to choose the one that can help you accomplish your aim.

3. Choose a suitable name for your ads.

4. If you still don’t have an ad account, you can create one by clicking the Set Up Ad Account button.

5. Choose a page where you want to put your restaurant ecommerce campaign to attract the right audience.

6. Select the spots where you want your ads to appear or you can choose Automatic Placements.

7. Set your schedule and the amount that you are willing to spend.

8. Pick the format that you want to follow before you create your ads.

Facebook offers advertisers a more advanced targeting than any other social media platforms. You can target based on the location, interest, past activities, and others. You will be able to entice more customers if you have the correct audience to introduce a particular offer of your restaurant ecommerce website.

If you want to use Instagram to promote your restaurant, it is recommended to use images with high resolution. Instagram has the highest engagement rate among the social media platforms, including Facebook. It is famous for its videos and images. A restaurant ecommerce website owner will surely gain a lot of benefits in using Instagram. The visuals of the scrumptious dishes will surely entice the onlookers even more.

Most users of Instagram are 18 to 29 years old. It also appeals more to women and minorities. If you want to introduce a new dish to millennials, you will gain a lot in using Instagram for your campaigns. You may directly link your Instagram ads to a page on your website to allow the users to engage directly with the things in your restaurant ecommerce website.

Facebook is also the owner of Instagram. Setting up ads on Instagram is the same as how you do it on Facebook. However, you need to have a Facebook page to run your Instagram ads.

Once you logged into the Facebook portal of your restaurant ecommerce website you need to pick the account that you want to use.

After that, you can proceed with the following:

1. Pick an editor where you will create your ads, and you may use the following tools for your Instagram:

– Power Editor

– Ads Manager

– Facebook Ads API

2. Pick your objective, which should be suitable to the aim of your campaign. It could be any of the following:

– Boost your posts

– Get video views

– Get lots of conversions

– Obtain sizeable traffic

3. Decide on the type of audience you want to attract.

4. Decide where you want to put your ads.

5. Set your schedule and budget.

6. Let your imagination go wild when making your ads but make sure that it is appropriate to the objective and theme of your campaign.

7. Create the links and page.

8. Observe the performance of your campaign.

You can make some adjustments if you think that your campaign is not doing great. However, you also need to give it some time before you make the necessary adjustments.

https://www.youtube.com/watch?v=9AwsM4Cuyrw

Take Advantage of Email Marketing

In the modern restaurant landscape, it is important to include email marketing in your business operation. You can build your email lists through your restaurant website with the help of a simple email capture form.

Through email marketing you can:

– Tempt loyal customers with promo codes, which are included in your newsletter, to try the dishes that you offer at discounted prices.

– Update them of the latest happenings in your restaurant and make them feel like the number one customer by letting them know first before the rest of the crowd.

– Offer them to give a gift card to a friend by buying it from your website.

– Make your customers keep coming back to your website to order the new, limited dish or refreshment that you have just concocted.

– Let your customers know about the upcoming changes that your restaurant may have.

– If your area already allows dine-ins, you may tell your customers that you and your team are doing everything you can to make sure that they will have a safe, enjoyable dining experience.

– Impart some tips that your customers will find useful, especially regarding proper storage of foods or anything that has something to do with your business or brand.

Don’t make your email sound like a bot has created it. Add a bit of your personality to let your customers feel that you care for them more than doing business. You want them to enjoy their meal and put their minds at ease even for a bit during this pandemic.

You can also provide useful, relevant content to your customers as part of your restaurant ecommerce marketing. You need to keep your customers curious about your restaurant and give them something new now and then to keep them coming back for more.

October 28, 2020October 28, 2020

How Does a Commercial Kitchen Designer Sell their Products Online?

kitchen design products marketing for ecommerce

When you want to find out how a commercial kitchen designer sells its products online, this article can help you understand the process. If you are looking for the best way to do e-commerce for a kitchen designer, it can be confusing to find a solution to your issue. By learning about basic concepts and other important things, you can choose e-commerce to advance your kitchen designer business.

Basic Concepts of e-commerce

What do you want to do with the site? You create a database, a plan for a design, and how you build it? Do you just put your web design up on the Internet and hope that someone will pay attention to it? It is probably not the best way to create a website for a kitchen designer.

You must have a clear concept so that your website will help you sell your kitchen design. Some of the things that must be done are:

1. Determine your target market

Everyone would want their product or service to be bought by anyone. The more people who purchase or use our services, the higher our income. But do we have to target everyone? Certainly not.

You have to see and pay attention to who is suitable for using your product or service. If you focus more on kitchen designer services, then make sure the potential customers you are after are related to the kitchen, such as hotels, households, apartments, real estate, and several other specific markets.

The more specific target will be better because you will target some people who have a higher buying potential than people who are not interested in your product or service. This way, you will reduce the possibility for people to just look at your website and buy nothing.

2. Find a way to market your website

When you want to put a product on the Internet to make money with, you must find a way to market your website. If you don’t understand how people will visit your website, how are they going to get on your site in the first place?

First of all, you have to find a way to get people to look at your web site. There are many ways to do this, but you have to take the time to understand what search engines are. Search engines are significant when you are trying to find people to target a particular demographic.

You can do this by using keywords on your website, articles, blog posts, press releases, social media, and blogs. There are hundreds of places to put a keyword phrase. Using keywords that people are searching for in the search engines will allow you to rank highly in the search engines.

3. Direct advertising

Find people who are already using your website to advertise on their site. You can do this through article marketing, blog advertising, press releases, affiliate programs, and other web site advertising. Advertising on a website for an already established web site is one of the best ways to drive traffic to your web site.

Build up your website’s authority and reputation, or get some sort of guest post. You can get some great guest post by getting some of the top-ranking websites to link to your web site.

4. Pay-per-click advertising

There are many ways to drive traffic to your web site that don’t involve search engines. All you have to do is learn how to target your niche and find an appropriate way to market your web site. It is the best way to do e-commerce for kitchen designers and get your business to the highest level.

You can use pay per click advertising, pay per play advertising, or other advertising techniques to get your web site seen by as many people as possible. Often, the people looking for what you have to offer are not even aware that they are advertising on your website.

5. Backlink building

When you build up your reputation or backlinks, you can also get search engine rankings for your site. You can get a good ranking with just one or two backlinks, but if you build your website’s reputation or backlinks well, you can achieve several rankings that are very good.

Backlink building is a process in which you build links from other web sites so that your web site has more visibility on the Internet. By doing backlink building, you will drive traffic to your website and make it easier for people to find you and get to know you. Backlinks are links that you create in the form of text, pictures, and/or video. Some people use forums, but you can also make a page about your web site filled with a link to your web site.

Once you have some links to your web site, people can become aware of your web site, and then they will begin to make their decision on whether to purchase from you or not. When you start having customers, you can then promote your website to make it popular so that more people come to see what you have to offer.

Why Kitchen Designers Need E-commerce for their Business?

This is something that many business owners do not understand. They are often too focused on the marketing of their business.

The most significant benefit of having a website is that it will allow the business owner to reach a broader audience. There are also fewer costs associated with having a website. The costs involved with getting the site set up and running are not a significant concern for this business type. However, there are costs associated with updating the site as well.

An e-commerce website can help to increase the income that a business is bringing in each month. This is because there is a broader reach that can be reached by using this type of website. As written in point number one above, it is also possible to target specific demographics. For example, many people have children that would be interested in doing crafts. They will find these sites appealing, and they may be willing to buy your items.

The ability to save money is another reason people will want to use a website to market their business. You can easily create a budget and stick to it. You can also track sales statistics, so you know where to spend your money.

An e-commerce website allows you to sell products that you might not be able to market independently. If you want to provide your customers with an array of products they can purchase, you can easily do so. This can be very beneficial for a business. Customers will love to be able to choose from a wide variety of products.

When you are considering using an online presence for your business, you will want to view all of the benefits that come with it. These include a more convenient way to set up an online store. You will also be able to use different tools and services like a shopping cart system to make purchasing a more efficient process.

Specific demographics will like to shop from the comfort of their homes. A good shopping cart system can help to make this possible. By offering these products, they will be more likely to use it.

A web designer with an online shop can help you reach more people than just the ones in your neighborhood. If you want to get more people on the world wide web, you will need to include them. They can be accommodating in expanding your brand to others and the world. They can help you bring your company to new levels of success.

Having a Good Prospect

When it comes to doing business with a good prospect, the most critical factor is the level of trust that one already has in the service provider. This means that there should be an open line of communication between the prospect and the business. This will help both parties gain the advantage of the interaction.

E-commerce has increased dramatically, and the need for a good prospect is essential. When working with clients, ensure that both parties can get along. It means that the kitchen designer and the client need to have the same trust level to work smoothly.

Having a good prospect will also mean that the prospective buyer is happy to purchase a product from a particular provider. It is essential to know how a candidate feels about the products that they wish to buy. This is because it could lead to making changes if it turns out that they are not happy with their purchase. For this reason, it is essential to be as professional as possible.

Another thing that a reasonable prospect should do is to make sure that the website’s information is up to date. This means that the site will be up to date on all aspects, which potential buyers look forward to. With this in mind, the site will attract more customers, which means more benefits for both the commercial kitchen designer and the client.

When a prospect does have any complaints or concerns, they should be handled professionally. The kitchen designer should be able to take these in a friendly manner without being harsh or uncaring.

A good prospect should be able to answer questions and concerns that may arise. It is essential to see that the problems that arise are answered honestly and in a friendly and patient manner. A good prospect will also understand how to handle communication between the client and the kitchen designer.

A good prospect will also be able to make recommendations on other products that may be used in conjunction with the kitchen. The customer will provide details of various items such as the brand name and style, which will allow the kitchen designer to come up with the best possible design.

By being open and honest about the work that needs to be done, a good prospect will provide the kitchen designer with the chance to see if the project will be a good fit for the client. Many kitchen designers are open to working with people who want to purchase their services but will not have the skills and experience needed to finish the job.

Best Way to Sell and Do E-commerce

There are different types of online businesses, and each of them has its specific way of operating. You should know the various types of businesses and the best way to do e-commerce online.

1. Brick-and-mortar stores

The first type is the traditional brick-and-mortar stores. These stores are trendy nowadays because of the convenience and ease that they offer to customers. The main reason why people like to purchase stuff at these stores is the convenience and flexibility that they provide to customers. They offer various products that can be purchased through their website. These stores usually have several locations in the city, and some even have their retail outlets or branches to cater to the customer’s needs and demands.

If you would like to do business with traditional stores, there are many ways that you can start and manage them:

You should choose a location or place that can be easily accessed from your area’s main streets.
You must select a store manager that is capable of doing daily tasks.
You should also make a contract with the store owner to ensure the success of your venture.

2. Auction site

Another type of e-commerce website is an auction site. This is a type of site where one will bid on the product that they want to purchase. They would pay the auctioneer for the item that they bid on. However, some of them also allow their clients to buy through credit cards and PayPal accounts.

Auction website also has a lot of opportunities when it comes to selling products or services. One of the best means to do it is through eBay, the leading auction website on the Internet. They offer many different categories that one can search through for an item and bid for it.

3. Dropshipping site

Another type of e-commerce website that offers different kinds of opportunities for people is a dropshipping website. Here, one will only be dealing with selling goods or services that have been ordered by other businesses. The person who will be selling the goods or services will then drop-ship it directly to the customers who are willing to purchase them.

Some dropshipping websites also feature affiliate programs. These are a very effective way to earn money with an e-commerce website because the products or services sold through the use of the affiliate program are then sold back to the site owner.

Conclusion

After you create e-commerce with your needs, don’t forget to hire someone to help you with your search engine optimization. The process works basically by allowing the website to appear higher in Google searches because it will be optimized properly. The method includes including keyword research and changing the meta tags to improve your search engines’ visibility.

Once you have learned how to create a good e-commerce site, it will be much easier to maintain one. After your site kitchen designer is good and has many visitors, the next step is to attract more traffic and make your visitors stay longer.